It’s Not Where You Are; It’s Where Your Clients Are
I remember talking with a guy who operates a travel agency. He said that being ranked at the top of Google was not important because “when I want to know something, I use the Yellow Pages.” That might be true, but who cares where you look? What’s important is where your clients look.
Do some market research to see if individuals are using Search engines to discover you. Ask your clients how they found you. Ask other entrepreneurs in the same industry how they get business (and share how you get business, too). The more you learn about your clients, the more effective you are going to be.
Times have changed (And They change Fast)
Many businesses were extremely effective before the Internet. They think, “if it’s not damaged, why fix it?” Well, maybe it is damaged. There are two psychological barriers human minds usually fall into:
We usually think that if doing A, B and C proved helpful for us in the past, they are going to work for us now. But times have changed: the way people look for services is not the same now as it was 10 years ago, and the Internet modified the way individuals shop. You either adjust or gradually die.
We usually do an awful job understanding connection and causality. It’s very common to discover individuals who claim they are effective because of something they did, when the reality is that they are effective despite something they did. So if your company has been effective without a powerful online presence, it does not mean that not having an online presence is the reason of your success; it indicates that you have been effective despite not having an online presence, and you can be a lot more effective growing your business online.
Timing Is Key
I remember when I started running my first link development campaign back in 2010 : I could get one way links for 10usd or even free. It was awesome! I also keep in mind how easy it was to position a website naturally at the top of Search engines back then. As more smart promoters and cool companies get into the industry, it becomes more and more aggressive. This implies that timing is key; the earlier you start developing a powerful online presence, the easier (and more affordable) it will be.
Thank you for visiting my site! Here you can find different entries about my life. I have a keen interest in online marketing and if you want to get a few ideas here please read on. . .